The ideal candidate is a strategic and creative thinker with a passion for social media who wants to contribute to our clients’ and ESOP’s success from day one. They have a proven track record of developing successful social media campaigns and the ability to adapt strategies based on data driven insights. They bring a positive attitude with a drive towards teamwork, communication and strategic solutions.
The Social Media Senior Manager will be responsible for developing and executing innovative social media strategies for our diverse client portfolio.
Duties & Responsibilities
- Serve as the go-to expert on social campaigns for a diverse portfolio of clients
- Stay informed about the latest social media trends and our clients’ industries to help bring new ideas to the internal team and clients (and be a liaison to the broader team to help keep the agencies current on trends and best practices)
- Create comprehensive social media strategies that align with clients’ marketing goals and brands
- Collaborate with internal creative, strategy and analytics teams in the creation of content strategy for client and agency social media platforms
- Oversee content creation and distribution across various social media platforms, ensuring high-quality and engaging posts
- Develop influencer marketing strategies and campaigns that align with clients’ goals and objectives
- Manage the execution of influencer marketing strategies, including identifying and recruiting influential content creators, managing relationships and content deliverables
- Oversee the management of social media channels for clients, including publishing posts and some community management
- Manage paid social campaigns for clients, including strategic recommendations on campaign targeting, placements and ad types, campaign optimizations and budget management
- Monitor and analyze social media metrics to assess campaign performance and ROI
- Educate client teams on everything social media, from social media strategy to developing ambassador programs
- Assist in new business RFPs and pitches as required
- Support and promote the agency through event attendance and speaking opportunities
Experience
- Degree in marketing communications, public relations, advertising or journalism
- 5-8 years of experience in social media/public relations/ marketing communications
- Strong written, editing and communications skills
- 3 years of influencer marketing experience
- Experience with social media scheduling and management tools
- Strong leadership and team management abilities
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Familiarity with Sprout Social or equivalents a plus
- Passion for all things social
- The ability to manage multiple projects and meet tight deadlines
- Creative mindset
- Ability to work independently and take initiative