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# Jigsaw

Milwaukee Advertising Agency

## Sitemaps

- [XML Sitemap](https://jigsawllc.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Thoughts](https://jigsawllc.com/thoughts/)
- [OpenAI Is Building an Ad Platform — Here's What It Could Mean for Your Brand](https://jigsawllc.com/2026/07/23/openai-ad-platform-brand-strategy/) - OpenAI is building an advertising platform that targets users mid-conversation. Here's how intent-based AI ads work and what it means for your brand strategy.
- [Live from Your Feed: It's the 3-Second Hook](https://jigsawllc.com/2026/06/09/3-second-hook-healthcare-short-form-video/) - Healthcare audiences scroll fast. Learn how to build a short-form content hook that stops the scroll, builds patient trust, and drives action in under three seconds.
- [Orthopedic marketing is still waiting for patients to get hurt. That's a losing strategy.](https://jigsawllc.com/2026/06/01/orthopedic-marketing-is-still-waiting-for-patients-to-get-hurt-thats-a-losing-strategy/) - Gen Z and Millennial patients research orthopedic health before injury strikes. Here's how practices can build upstream demand generation that captures younger patients early.
- [Six Degrees - The Pursuit and Power of Storytelling](https://jigsawllc.com/2026/05/20/six-degrees-the-pursuit-and-power-of-storytelling/) - How does deep storytelling create lasting brand impact? In this episode of Six Degrees of Jigsaw, creative director Scott Lynch sits down with documentary filmmaker Steve Farr to discuss the persistence and human connection required to tell meaningful stories.
- [Six Degrees - Innovation That Inspires](https://jigsawllc.com/2026/01/12/six-degrees-innovation-that-inspires/) - In this episode of Six Degrees of Jigsaw, Scott Lynch sits down with Mark Fairbanks to explore how creativity, innovation, and business discipline can power meaningful change.
- [How AI is Changing Ad Creative and Campaign Optimization](https://jigsawllc.com/2026/05/12/ai-ad-slop-campaign-control/) - Meta, Google, and TikTok have made AI the default in ad campaigns. Here's what's running without your knowledge—and how to stay in control of your creative.
- [Charleston Orwig Collective Promotes Three Employee-Owners](https://jigsawllc.com/2026/04/16/charleston-orwig-collective-promotes-three-employee-owners/) - The Charleston Orwig Collective has promoted three team members in recognition of their contributions to agency growth and client success. Marty Defatte steps into the newly created role of Senior Developer & AI Engineer, while Anna Grace Brown and Kendall Zoeller have both been promoted to Senior Account Executive, reflecting The Collective’s continued investment in innovation, client service and agricultural marketing expertise.
- [You Don't Need a Dev Team Anymore—You Need Dev Literacy](https://jigsawllc.com/2026/03/26/you-dont-need-a-dev-team-anymore-you-need-dev-literacy/) - Marketing directors are shipping custom content systems. Healthcare admins are building patient engagement tools. AI coding assistants are turning domain experts into builders—and that changes everything about competitive advantage.
- [Search Has Changed. Has Your Strategy?](https://jigsawllc.com/2026/03/05/search-strategy-ai-intent-2026/) - Search intent is more specific, AI is summarizing results and buyers return to search multiple times. What brands in healthcare need to know now.
- [Beyond the Basics: Part 2 - How GEO and AI Indexing Has Evolved](https://jigsawllc.com/2026/02/23/beyond-the-basics-part-2-how-geo-and-ai-indexing-has-evolved/) - Learn how to structure content to earn AI citations and dominate Generative Engine Optimization (GEO).
- [Why Human-Centered Content Still Wins in Healthcare Marketing](https://jigsawllc.com/2026/02/05/why-human-centered-content-still-wins-in-healthcare-marketing/) - Learn why human-centered content drives better outcomes for healthcare marketers.
- [2026 Forecast for Marketers](https://jigsawllc.com/2026/01/05/2026-forecast-for-marketers/) - The marketing landscape is shifting. Here are the top trends to watch in digital advertising, media and AI.
- [Six cocktails (and lessons) to bring cheer to the new year](https://jigsawllc.com/2025/12/10/six-cocktails-and-lessons-to-bring-cheer-to-the-new-year/) - ‘Tis the season for reflection. At Jigsaw, our team shook up a few custom cocktails (and mocktail) that capture the spirit, smarts and spark that powered us through the year. Each one is inspired by the work we love and the people who make it possible. Click, flip and sip your way through our favorite
- [Six Degrees - It’s Not About Reach — It’s About Connection](https://jigsawllc.com/2025/11/12/six-degrees-its-not-about-reach-its-about-connection/) - This episode of Six Degrees of Jigsaw features Marquette University marketing professor Dave Hanneken as we dig into the state of modern marketing—what connects, what falls flat, and where it’s all headed.
- [3 Reasons to Work FOR an ESOP & 3 Reasons to Work WITH One](https://jigsawllc.com/2025/10/28/3-reasons-to-work-for-an-esop-3-reasons-to-work-with-one/) - An ESOP can be a very attractive employee recruitment tool, but it can also be a great benefit for clients.
- [Charleston Orwig Collective Earns Wisconsin Titan 100 for Second Consecutive Year](https://jigsawllc.com/2025/10/15/charleston-orwig-collective-earns-wisconsin-titan-100-for-second-consecutive-year/) - President and CEO Marcy Tessmann recognized among Wisconsin’s most accomplished business leaders HARTLAND, Wis. (October 15, 2025) — The Charleston Orwig Collective, comprised of Milwaukee-based full-service agencies C.O.nxt and Jigsaw, announced today that President and CEO, Marcy Tessmann, has been named to the Wisconsin Titan 100 list for the second consecutive year. The 2026 Wisconsin
- [1 + 1 = Greatness.<br>We just got bigger, stronger and better.](https://jigsawllc.com/2023/03/01/1-1-greatness-we-just-got-bigger-stronger-and-better/) - Big things ahead as Jigsaw joins C.O.nxt. https://vimeo.com/801267030/ba73512a47 When two powerful marketing and communications agencies unite, sparks fly. C.O.nxt and Jigsaw have just finalized an agreement for Jigsaw to become part of the C.O.nxt family of enthusiastic employee-owners, and we couldn’t be more excited. Why? Because we believe in growing stronger. Together we have more
- [8 Branding Truths We Uncovered by Rebranding Ourselves](https://jigsawllc.com/2025/09/23/8-branding-truths-we-uncovered-by-rebranding-ourselves/) - Discover the lessons we learned by putting ourselves through the proven branding process we use to help our clients.
- [Introducing Six Degrees of Jigsaw](https://jigsawllc.com/2025/07/07/introducing-six-degrees-of-jigsaw/) - New digital series from Jigsaw explores timely marketing topics through real conversations with connected experts and curious minds.
- [Jigsaw: A Trusted Brand, Refreshed](https://jigsawllc.com/2025/07/02/jigsaw-a-trusted-brand-refreshed/) - Jigsaw unveils a refreshed brand and website—new look, same purpose-driven mindset. See how we evolved through our own Brand Camp process.
- [The Myth of the Fold: Why It's Time to Stop Worrying About Above-the-Fold Content](https://jigsawllc.com/2025/04/17/the-myth-of-the-fold-why-its-time-to-stop-worrying-about-above-the-fold-content/) - Discover why 'the fold' is an outdated digital marketing concept. With users scrolling 300 feet of content daily and accessing sites on countless devices, learn why content connection and purposeful flow matter more than arbitrary positioning. Explore new best practices for engaging modern users.
- [QR Codes: A Lesson for NFTs](https://jigsawllc.com/2024/02/05/qr-codes-a-lesson-for-nfts/) - Explore the rise, fall, and potential resurgence of NFTs by reflecting on parallels with QR codes, envisioning a future where NFTs find practical applications.
- [What Would You Solve in 30 Days?](https://jigsawllc.com/2025/04/17/what-would-you-solve-in-30-days/) - Solve your biggest marketing challenge in just 30 days with a focused, fast-moving sprint built for smart strategy, creative action, and real results.
- [5 Marketing Resolutions for ’25](https://jigsawllc.com/2025/01/20/5-marketing-resolutions-for-25/) - As the calendar flips and a fresh, new year begins, we face a time of reflection, a time to set intentions for personal growth. Think vision boards and manifestations. Similar to those personal aspirations of losing ten pounds, or landing that new executive position, brand leaders should be identifying brand resolutions for the new year.
- [Harnessing the Power of Podcast Advertising](https://jigsawllc.com/2025/03/18/harnessing-the-power-of-podcast-advertising/) - Discover how podcast advertising boosts brand engagement and offers precise targeting with measurable results for marketers.
- [Why Every Business Needs a Crisis Communications Plan](https://jigsawllc.com/2025/03/18/why-every-business-needs-a-crisis-communications-plan/) - A crisis can strike at any moment. Learn why having a solid crisis communications plan is essential for protecting your brand and maintaining trust.
- [The State of Social Media: Navigating X, BlueSky and Meta Threads](https://jigsawllc.com/2025/02/21/the-state-of-social-media-navigating-x-bluesky-and-meta-threads/) - Stay ahead in social media with expert insights on X, BlueSky, and Threads to help your brand navigate constant change and stay relevant.
- [How to Strategically Ride the Micro-Moment Wave](https://jigsawllc.com/2025/02/21/how-to-strategically-ride-the-micro-moment-wave/) - Learn how to capture consumer attention by leveraging micro-moments. Discover Jigsaw strategies to boost engagement, conversions and brand visibility.
- [Creative Fatigue: Big Deal or Big Whoop?](https://jigsawllc.com/2025/01/20/creative-fatigue-big-deal-or-big-whoop/) - Creative fatigue. Sure it exists, but to what degree does it impact your marketing communications. Here’s your chance to be a fly on the wall as Creative Directors Scott Lynch and Brandon Miller discuss their takes on creative fatigue and offer insights on what you can do to proactively and reactively mitigate its impact. Brandon:
- [Generative Engine Optimization (GEO) Basics for Content Creators](https://jigsawllc.com/2024/12/18/generative-engine-optimization-geo-basics-for-content-creators/) - Learn how to create semantically rich, context-aware content that resonates with advanced search technologies and captivates AI language models
- [Key Media Advertising Trends for 2025](https://jigsawllc.com/2024/12/18/key-media-advertising-trends-for-2025/) - Learn what is trending in media and advertising as we approach the new year
- [The Golden Opportunity of Radio Advertising](https://jigsawllc.com/2024/12/18/the-golden-opportunity-of-radio-advertising/) - Discover the enduring power of radio advertising. Learn why it's a cost-effective, creative and impactful way to reach diverse audiences and drive results.
- [Is "Being Cautious" Your Only Plan to Prevent Cybersecurity Attacks?](https://jigsawllc.com/2024/11/18/is-being-cautious-your-only-plan-to-prevent-cybersecurity-attacks/) - Cybersecurity is vital for businesses of all sizes. Learn about the latest threats, key preventative measures like employee training, robust security protocols, and the benefits of cyber insurance to safeguard your data, finances, and reputation.
- [Top 10 Myths / Facts of Marketing / Web / Tech](https://jigsawllc.com/2024/11/18/top-10-myths-facts-of-marketing-web-tech/) - Uncover the truth behind common marketing and tech myths, from "if you build it they will come" to "Google penalizes duplicate content." Fact, fiction or just fun.
- [Maximum Speed to Marketing Impact: The Jigsaw 30-Day Sprint](https://jigsawllc.com/2024/11/18/maximum-speed-to-marketing-impact-the-jigsaw-30-day-sprint-2/) - Discover the Jigsaw 30-Day Sprint, transforming agency onboarding with a fast-track process from agency engagement to a comprehensive multi-channel plan in one month.
- [Who dunnit?](https://jigsawllc.com/2015/11/20/who-dunnit/) - This past Wednesday (November 18th) Milwaukee awoke to a surprise—nearly 20 various-sized large wooden crates had appeared throughout the city at public locations. Clearly marked as the “Property of the Milwaukee Art Museum" and mysteriously stenciled with uncrated.org and a unique crate number, the crates were obviously meant to get people excited about the Museum’s
- [Transforming Agency Operations: A Roadmap to Efficiency and Profitability](https://jigsawllc.com/2024/03/06/transforming-agency-operations-a-roadmap-to-efficiency-and-profitability/) - Streamlining agency operations through process optimization and technology integration. A detailed roadmap for redefining workflows, evaluating project management tools, and implementing them to increase efficiency and transparency.
- [Three Trends Shaping the Future of Search](https://jigsawllc.com/2024/09/23/three-trends-shaping-the-future-of-search/) - Learn how AI, retail giants and alternative search behavior is changing search as we know it
- [The Cookie Lives On, What Google’s Latest Announcement Means for Digital Advertisers](https://jigsawllc.com/2024/07/29/the-cookie-lives-on-what-googles-latest-announcement-means-for-digital-advertisers/) - It has now been four years since Google announced the deprecation of third-party cookies from their widely used Chrome internet browser. After multiple delays the latest news has marketers relieved, but also a little skeptical. In a recent blog post Google announced that given the amount of work it would take to deprecate third-party cookies
- [Cookie Deprecation Delayed Again, Advertisers Have More Time To Fine Tune Cookiesless Strategies](https://jigsawllc.com/2024/06/06/cookie-deprecation-delayed-again-advertisers-have-more-time-to-fine-tune-cookiesless-strategies/) - Navigate the post-cookie era in digital advertising! Explore the shift, challenges, and strategies for success in 2024. Jigsaw is here to guide you.
- [The Death of the Third-Party Cookie—Part 1: How We Got Here & How Advertisers Will Survive](https://jigsawllc.com/2021/10/15/the-death-of-the-third-party-cookie-part-1-how-we-got-here-how-advertisers-will-survive/) - Remember when DVR first came out (or even VHS)? Advertisers went into a panic—many thought people would never watch ads again. But what happened? The market adjusted, advertisers focused their approach, and advertising still lives on. (In fact, plenty of people actually enjoy watching ads.) These days, the digital advertising world is about to go
- [How have we energized our clients’ email marketing campaigns? By starting our own.](https://jigsawllc.com/2023/12/01/how-have-we-energized-our-clients-email-marketing-campaigns-by-starting-our-own/) - Is your email marketing working? There is an adage coined in the madmen era of advertising by luminary Howard Luck Gossage that states: "People don't read ads. They read what interests them. Sometimes it's an ad.” At a time when the public is bombarded with 3000-5000 messages daily, that statement is truer today than ever.
- [Maintaining Market Presence is Vital: How Social Media Marketing Can Drive Practice Growth](https://jigsawllc.com/2024/05/08/maintaining-market-presence-is-vital-how-social-media-marketing-can-drive-practice-growth/) - Discover how leveraging social media marketing strategies can elevate your brand visibility, engage potential clients, and fuel practice expansion.
- [The Dirty Dozen of Marketing: 12 Digital Marketing Mistakes to Avoid](https://jigsawllc.com/2024/04/04/the-dirty-dozen-of-marketing-12-digital-marketing-mistakes-to-avoid/) - Identify and eliminate ineffective digital marketing tactics with Jigsaw's 'Dirty Dozen of Marketing'—a guide to avoiding digital mistakes that harm your brand.
- [Why Leveraging Influencers is the Right Prescription for Healthcare Marketing](https://jigsawllc.com/2024/04/03/why-leveraging-influencers-is-the-right-prescription-for-healthcare-marketing/) - Explore how influencer marketing boosts healthcare brands by enhancing credibility, educating audiences, and promoting healthy outcomes.
- [Navigating the Vital Role of Mapping Customer Journeys in High-Consideration Purchases](https://jigsawllc.com/2024/04/03/navigating-the-vital-role-of-mapping-customer-journeys-in-high-consideration-purchases/) - Unlock the potential of high-consideration customer journeys with Jigsaw's strategic insights for impactful conversions and loyalty.
- [The Overlooked Role of Privacy Consent Management for Healthcare Industry Websites](https://jigsawllc.com/2023/10/06/the-overlooked-role-of-privacy-consent-management-for-healthcare-industry-websites/) - Learn how we carefully manage your privacy. Read about the data we collect, how we use it to improve your experience and the consent options we provide to honor your preferences.
- [The Need for Accessible Websites](https://jigsawllc.com/2024/01/02/the-need-for-accessible-websites/) - Making websites accessible is not only an ethical obligation to provide equal access but also makes good business sense. The Web Content Accessibility Guidelines (WCAG) 2.1 provide a set of recommendations for making web content more accessible to people with disabilities and users on diverse devices. Adopting these guidelines also helps organizations comply with accessibility
- [This big guy can help put a stop to colon cancer.](https://jigsawllc.com/2014/07/17/this-big-guy-can-help-put-a-stop-to-colon-cancer/) - It's all about the lifesaving benefits of being able to see more than just straight ahead. Colon cancer is one of the leading causes of death in America. But our client Wheaton Franciscan Healthcare is the only hospital in Wisconsin that offers a revolutionary new colonoscopy system that dramatically increases the chances of colorectal cancer
- [A digital love letter to Milwaukee gets some love.](https://jigsawllc.com/2014/07/18/a-digital-love-letter-to-milwaukee-gets-some-love/) - DearMKE honored in 18th Annual Webby Awards. The Webby Awards are like the Oscars for the digital world. Ok I lied, but in the web world it’s certainly the most recognized award program. This year there were over 12,000 entries from over 60 countries. And we’re proud to announce that DearMKE was Honored For Best
- [Beautiful Campaign?](https://jigsawllc.com/2015/05/01/beautiful-campaign/) - Is Dove’s latest campaign a masterful peek into female psychology, or yet another narrow attempt to sell products in the name of female empowerment? Seems the jury is still out. But many are not afraid to voice their opinions on what is arguably the most talked about video to have come out in recent memory.
- [Happy Hamburg(la)r Day](https://jigsawllc.com/2015/05/28/the-fizzled-hamburglar/) - So today is National Hamburger Day. I only just now learned this, otherwise I would have celebrated with a burger for lunch instead of a stupid salad. But now I need to find some other way to mark the occasion. Actually, it does get me thinking about the well-covered Hamburglar buzz from a few weeks
- [Get Back in the Game](https://jigsawllc.com/2015/06/10/get-back-in-the-game/) - Despite best laid plans, there’s often a time when baby boomers go boom. Quite literally. Whether it’s a torn ACL, hip or shoulder pain, or a bad back, this group of 45- to 70-year-olds refuses to limp off into the sunset. Rather than give up the sport or activity they love—like the generation before them—the
- [Are you really optimizing your website for a mobile-first experience?](https://jigsawllc.com/2015/11/24/are-you-really-optimizing-your-website-for-a-mobile-first-experience/) - Compressing your website during development and after launch is crucial. Note: I develop custom WordPress themes from scratch, so when applicable, I'll refer to ways to implement these techniques using WordPress. This is increasingly important now that responsive design for mobile devices is the de facto standard. You can no longer simply use CSS media
- [eHealthcare Recognizes Jigsaw Client's Winning Strategy](https://jigsawllc.com/2016/05/13/ehealthcare-recognizes-jigsaw-clients-winning-strategy/) - It’s always great seeing Jigsaw partners find success in their online marketing, which is why we were pleased to learn eHealthcare Strategy & Trends recently shared some well-deserved love for our client Wheaton Franciscan Healthcare. The article focused on web analytics and Wheaton’s Director of Digital Marketing, Jaimie Somlai, where she shared her experiences revamping
- [The Unexpected Truth About Creepy Digital Marketing](https://jigsawllc.com/2019/09/18/the-unexpected-truth-about-creepy-digital-marketing/) - Digital marketing is called creepy a lot. Is that a fair label? Who's to blame?
- [Purpose-Driven Brands Helping Parents Become Homeschool Heroes](https://jigsawllc.com/2020/04/27/purpose-driven-brands-helping-parents-homeschool/) - How trusted brands are stepping up to help parents & families educate & entertain with homeschooling resources for children during the COVID-19 global pandemic.
- [Taking Stock, Donating Socks](https://jigsawllc.com/2019/02/13/taking-stock-donating-socks-2/) - Our neighborhood is getting stronger. As 2019 gets underway, we want to find more ways to keep the momentum going.
- [Sculpture Milwaukee: It’s What Everyone Will be Looking At This Summer](https://jigsawllc.com/2018/06/11/sculpture-milwaukee-its-what-everyone-will-be-looking-at-this-summer/) - Jigsaw is a proud Leadership Sponsor of Sculpture Milwaukee 2018. And we brought a monumental sculpture experience into a hotel ballroom. See for yourself.
- [We didn’t intend to cause worry, but the luring was highly strategic.](https://jigsawllc.com/2017/06/16/we-didnt-intend-to-cause-worry-but-the-luring-was-highly-strategic/) - What do you get when you focus on continuous improvement and refinement of your marketing strategy year after year? When your in-house marketing team, public relations experts, and advertising agency work in unison with countless hours of communication and planning on the books? When you put strategy first and let it lead all tactics? You
- [Why Data is Sexier with Context (sfw)](https://jigsawllc.com/2017/01/11/3-censored-reasons-to-lust-after-data-and-porn-sfw/) - In 2013, PornHub—the behemoth pornographic video-sharing website—embarked on an ambitious effort to crunch hardcore data (pun intended). Believe it or not, the result has been an elegant content strategy that has pushed the business in unexpected ways. It didn’t take long for the digital marketing community to notice: Contently named PornHub as the new king
- [My Rant About Content Management Systems](https://jigsawllc.com/2017/01/19/my-rant-about-content-management-systems/) - Part 3 of a 3-Part Series Hello, fellow marketers. Welcome to the third installment of my rant series. I promise, after this, I’ll stop whining and keep it positive. But I just gotta get this out of my system, first: Content Management Systems – can’t live with them. Can’t live without them. I remember the
- [The Passive-aggressive Period](https://jigsawllc.com/2017/01/12/the-passive-aggressive-period/) - A while back I chanced upon a Thrillist article titled “Why You Should Never End a Text Message with a Period.” In it, the author discussed a Binghamton University study which determined that the use — or omission — of a period in a brief text message can actually alter the recipient’s interpretation. Consider: Are you mad
- [Jigsaw's Boys & Girls Club Adventure](https://jigsawllc.com/2016/12/20/jigsaws-boys-girls-club-adventure/) - “How did it get so late so soon? It’s night before its afternoon. December is here before its June. My goodness how the time has flewn. How did it get so late so soon?”– Dr. Seuss Time is precious. And so are children. Even when they both get messy. This holiday season, the Jigsaw team
- [Is CSS Flexbox ready for prime time yet?](https://jigsawllc.com/2016/11/16/is-css-flexbox-ready-for-prime-time-yet/) - TLDR: Yes. So, as a front-end developer, I sometimes have to ask myself: “Wow, this is a really cool new technology. Can I use this in my workflow in a production website at work, or does it sound better in theory than in practice?” I find myself always evaluating new CSS specifications to see if
- [My Rant About Content. And SEO.](https://jigsawllc.com/2016/10/20/my-rant-about-content-and-seo/) - Part 2 of a 3-Part Series In my last rant, we focused on the role of content strategy. An essential component of which is organic search engine optimization (SEO). Even the most brilliant, compelling content in the world won’t fully deliver without making sure the search engines can identify and assign your content as a
- [Use Sass to Extend Your Brand Color Palette](https://jigsawllc.com/2016/09/02/use-sass-to-extend-your-brand-color-palette/) - So the Art Director you’re working with hands you a brand guide with a color palette consisting of 4 colors. They look great, but what if you need additional colors for darker strokes around buttons, gradients, and maybe some alpha transparency? You don't want to introduce foreign colors to the palette for fear of straying
- [My Rant About Online Content.](https://jigsawllc.com/2016/08/04/my-rant-about-online-content/) - Part 1 of a 3-Part Series I’m going to be frank. I don’t think people truly understand the power and role of content, even though it’s been a tired buzzword for years. Nobody seems to know what to do with it or who should be in charge. I’ve seen journalists, web designers, social media pros
- [Data Visualization](https://jigsawllc.com/2016/08/25/data-visualization/) - When you look at a piece of art do you think about the metadata? What??? Yes, art has metadata. Google has once again kicked it up a notch to create an amazing data visualization. Amit Sood demos the Cultural Institute.
- [Campaigns for Wheaton Franciscan Healthcare Recognized by Healthcare Marketing Report](https://jigsawllc.com/2016/05/23/campaigns-wheaton-franciscan-healthcare-recognized-healthcare-marketing-report/) - An expansive collection of Wheaton Franciscan Healthcare advertising campaign work has been recognized by Healthcare Marketing Report as part of their 33rd Annual Healthcare Advertising Awards. Concepted and produced by Jigsaw, the pieces won a total of 25 awards, including Best in Show, 10 Gold, six Silver, four Bronze and four Merit. The Healthcare Advertising
- [So Now What? <br> Marketing Advice For Times Of Crisis](https://jigsawllc.com/2020/03/30/so-now-what-marketing-advice-for-times-of-crisis/) - There are some valuable lessons we can learn from previous global crises to help us operate rationally & confidently as marketers.
- [Healthcare Marketing Awards Gold For Jigsaw Clients](https://jigsawllc.com/2020/05/26/healthcare-marketing-awards-gold-for-jigsaw-clients/) - Milwaukee marketing agency, Jigsaw, proudly announces that 3 healthcare clients were awarded Gold in the Healthcare Marketing Report’s 37th Annual Advertising Awards.
- [Integrating Google Search Partners Into Paid Search Campaigns](https://jigsawllc.com/2020/06/15/integrating-google-search-partners-into-paid-search-campaigns/) - We answer "What is Google Search Partners?" & show how it helps build brand awareness, boost clicks & conversions & improve search campaign results efficiently.
- [NFTs: Creativity & Innovation](https://jigsawllc.com/2021/03/25/nfts-creativity-innovation/) - Creativity is the powerhouse for innovation and transformation. We know that well as advertisers and brand builders. And in real estate it’s long been known, when the artists move into a neighborhood, it won’t be long for revitalization to take hold. There’s an invigorating buzz in the air and investment money follows with multi-million dollar
- [How the Pandemic Has Amplified Growth in Digital Media](https://jigsawllc.com/2021/04/16/how-the-pandemic-has-amplified-growth-in-digital-media/) - Online content consumption is surging and it’s not slowing down anytime soon. The pandemic has only amplified trends we have been seeing over the past five years. Analysts and industry hawks are in overdrive as they interpret how Covid-19 has changed our media habits—possibly permanently. Let’s walk through some of the most significant findings and
- [Jigsaw, a 17-year-old startup](https://jigsawllc.com/2021/07/13/jigsaw-a-17-year-old-startup/) - The “Threshold Concepts” theory in education is so named because a threshold represents the border between the safety and security of within and the unfamiliar and unknown that lies beyond. All meaningful journeys begin with leaving a familiar space and crossing over to the riskier territory across the threshold, and entering that “not so sure” space can be a catalyst for transformation.
- [Six Second Brand - Insights for an evolving marketplace.](https://jigsawllc.com/2021/09/02/six-second-brand-insights-for-an-evolving-marketplace/)
- [Marketing a better healthcare experience for caregivers.](https://jigsawllc.com/2024/03/06/marketing-a-better-healthcare-experience-for-caregivers/) - Explore the challenges in healthcare satisfaction and the potential for improving the healthcare experience for caregivers as a point of marketing differentiation.
- [Using Original Content to Elevate Brand Positioning](https://jigsawllc.com/2024/02/05/using-original-content-to-elevate-brand-positioning/) - How subscribing to curated content for a website is fragmenting brands and leading to consumer confusion, ultimately minimizing brand perception.
- [Digital Advertising as Google Phases Out Cookies](https://jigsawllc.com/2024/02/05/digital-advertising-as-google-phases-out-cookies/) - Navigate the post-cookie era in digital advertising! Explore the shift, challenges, and strategies for success in 2024. Jigsaw is here to guide you
- [Media Fragmentation and Shared Experiences](https://jigsawllc.com/2024/01/02/media-fragmentation-and-shared-experiences/) - Dive into the effects of media fragmentation on shared experiences. Uncover strategies to overcome the digital sea of sameness and cultivate meaningful connections.
- [Truly Knowing Your Audience through Buyer Personas](https://jigsawllc.com/2023/12/01/truly-knowing-your-audience-through-buyer-personas/) - Learn how to develop detailed buyer personas to understand your target audience's needs, behaviors, and motivations. We cover important steps like conducting market research, identifying key demographics and attributes, mapping the customer journey, and creating fictional but representative personas to align your marketing strategies.
- [Artificial Intelligence, Real Experience and Optimized Performance](https://jigsawllc.com/2023/10/06/artificial-intelligence-real-experience-and-optimized-performance/) - Learn how to write optimized copy for the web to appeal to your client.
- [How to Build a Website That Converts Visitors into Leads](https://jigsawllc.com/2023/10/06/how-to-build-a-website-that-converts-visitors-into-leads/) - Want to build a website that attracts and converts visitors? Follow these 5 proven tips to create an optimized, user-friendly site that turns visitors into leads and sales.
- [Why We Have a Corporate AI Policy](https://jigsawllc.com/2024/09/23/why-we-have-a-corporate-ai-policy/) - In 2022, we didn’t have an AI policy governing how we were using AI and GPTs for our clients. And that’s because, in 2022, we were barely using them. The world has changed considerably since then. Visit the website theresanaiforthat.com, and you’ll find more than 12,000 different AI tools at your fingertips. This seismic shift
- [Turning Agency Trust into Your Competitive Advantage](https://jigsawllc.com/2024/07/18/turning-agency-trust-into-your-competitive-advantage/) - Discover how a trust-based approach to agency-client relationships enhances creativity, productivity, and strategic alignment for extraordinary marketing results.
- [Three Trends Shaping the Future of CTV](https://jigsawllc.com/2024/07/18/three-trends-shaping-the-future-of-ctv/) - Discover key trends driving the future of Connected TV, from ad-supported streaming’s rise to political ad growth and interactive innovations transforming the industry.
- [The Marketing Clean Fifteen: 15 Digital Marketing Best Practices](https://jigsawllc.com/2024/06/06/the-marketing-clean-fifteen-15-digital-marketing-best-practices/) - Discover the Marketing Clean Fifteen: 15 essential digital marketing best practices for brands. Learn how to optimize your digital marketing for success.
- [Using AI to develop and debug code](https://jigsawllc.com/2024/05/08/using-ai-to-develop-and-debug-code/) - Learn how AI can assist with code generation, intelligent code completion, debugging, and automated testing to boost productivity and code quality.
- [Technical Analysis on TikTok and Data Privacy Concerns](https://jigsawllc.com/2024/06/06/technical-analysis-on-tiktok-and-data-privacy-concerns/) - Concerns over TikTok's data privacy and national security risks. Experts argue regulation could mitigate dangers, others see the proposed U.S. ban as control.

## Pages

- [Home](https://jigsawllc.com/) - Welcome to Jigsaw, where we uncover and amplify the essence of your brand. Our mission is to bring your brand’s true identity and purpose to the forefront.
- [About](https://jigsawllc.com/about/) - Jigsaw is a purpose-driven, employee-owned agency that works with brands in industries where the customer experience and marketing have to be just right. We uncover what’s true, make it magnetic and move people to action—especially in the moments that matter most.
- [Contact](https://jigsawllc.com/contact/) - Have a challenge worth solving? Reach out to Jigsaw—your strategic, creative partner for brand-building that moves business forward.
- [Who We Help](https://jigsawllc.com/about/who-we-help/) - In the two decades since Jigsaw was founded, we’ve had the opportunity to partner with and advance the interests of more than 100 clients. Here are some of the organizations and categories that reflect our experience.
- [Poll Results](https://jigsawllc.com/monthly-poll/poll-results/) - Explore past polls and discover insights into the trends and opinions shaping the marketing industry.
- [Monthly Poll](https://jigsawllc.com/monthly-poll/) - Cast your vote on this month’s marketing topic and see what your peers are thinking. Every vote and every voice matters!

## Careers

- [Inspired Misfit](https://jigsawllc.com/careers/inspired-misfit/) - This is a tricky business. Not everyone's right for it, and those who are right sometimes come from unexpected places. So whether you have tons of agency experience, or if you’re just a talented risk-taker with a passion for marketing, we want to hear from you.

## Data Briefings

- [DFW Digital Presence Gap Analysis](https://jigsawllc.com/data/dfw-ortho-gap-analysis/)
- [Florida by the Numbers](https://jigsawllc.com/data/florida-by-the-numbers/)
- [North Carolina by the Numbers](https://jigsawllc.com/data/north-carolina-by-the-numbers/)
- [Ohio by the Numbers](https://jigsawllc.com/data/ohio-by-the-numbers/)
- [South Carolina by the Numbers](https://jigsawllc.com/data/south-carolina-by-the-numbers/)
- [Georgia by the Numbers](https://jigsawllc.com/data/georgia-by-the-numbers/)
- [Colorado by the Numbers](https://jigsawllc.com/data/colorado-by-the-numbers/)
- [Arizona by the Numbers](https://jigsawllc.com/data/arizona-by-the-numbers/)
- [Tennessee by the Numbers](https://jigsawllc.com/data/tennessee-by-the-numbers/)
- [Texas by the Numbers](https://jigsawllc.com/data/texas-by-the-numbers/)
- [Phoenix Metro Digital Presence Gap Analysis](https://jigsawllc.com/data/phoenix-ortho-gap-analysis/)

## Landing Pages

- [<span class="subtle">Where health meets </span>human <span class="underline">connection</span>.](https://jigsawllc.com/connect/health-systems/) - Jigsaw helps healthcare brands simplify complexity, build trust and create patient-centered marketing that drives action and lasting connection.
- [<span class="subtle">Where health meets </span>human <span class="underline">connection</span>.](https://jigsawllc.com/connect/orthopedics/) - Jigsaw helps healthcare brands simplify complexity, build trust and create patient-centered marketing that drives action and lasting connection.
- [<span class="subtle">Six Degrees </span>Jigsaw is wired for <span class="underline">curiosity</span>.](https://jigsawllc.com/connect/six-degrees/) - It’s what drives our strategy, fuels our creativity, and helps us uncover the truths that move brands forward.
- [<span class="subtle">Make them want to go. </span>Then make them want to come back.](https://jigsawllc.com/connect/destination-placemaking/) - Bold strategy and creative that moves people. Literally. Today’s travelers and eventgoers are experience-hungry but choice-overloaded. They're seeking meaning and moments, And they expect your destination or attraction to meet them with something real, memorable, and worthy of their time. That’s where we come in. At Jigsaw, we partner with destinations, cultural institutions, attractions, and
- [<span class="subtle">Big hearts deserve </span>bold strategy](https://jigsawllc.com/connect/social-services/) - We help purpose-driven organizations drive impact You’re not in it for the clicks, likes, or awards. You’re in it for the families, communities, and individuals who rely on your services every day. At Jigsaw, we understand that marketing social services is about showing up, speaking clearly, and earning trust. It’s about lifting voices. And it’s
- [<span class="subtle">Build trust. </span>Inspire confidence.](https://jigsawllc.com/connect/financial/) - A smarter marketing partner for financial brands on a mission Trust is the currency of every financial brand. Whether you’re managing investments, funding businesses or helping everyday people feel financially secure—how you show up in the marketplace matters. Jigsaw partners with financial organizations that understand their industry and the advantages of marketing differentiation. We bring
- [<span class="subtle">Where health meets </span>human connection](https://jigsawllc.com/connect/healthcare/) - Jigsaw helps healthcare brands simplify complexity, build trust and create patient-centered marketing that drives action and lasting connection.

## Services

- [Strategic Planning](https://jigsawllc.com/services/strategic-planning/) - Jigsaw’s Strategic Planning services align bold ideas with smart execution to drive strategic initiatives, business growth, and long-term brand impact.
- [Creative Ideation](https://jigsawllc.com/services/creative-ideation/) - Discover creative ideation at Jigsaw—where brainstorming, design thinking, and idea generation spark bold, business-building campaigns.
- [Media Innovation](https://jigsawllc.com/services/media-innovation/) - Jigsaw’s Media Innovation blends strategy and creativity to harness digital media trends and emerging channels that move your brand forward.
- [Public Relations](https://jigsawllc.com/services/public-relations/) - Jigsaw’s Public Relations services build credibility, manage crises, and craft stories that connect, inspire, and protect your brand’s reputation.
- [Tech Solutions](https://jigsawllc.com/services/tech-solutions/) - Explore Jigsaw’s Tech Solutions: from data analytics to website design, we power marketing with innovative business technology built for results.
- [Data Cognition](https://jigsawllc.com/services/data-cognition/) - Jigsaw’s Data Cognition delivers insights through data storytelling, analytics, and user behavior to turn machine learning into strategic advantage.
- [Content Strategy](https://jigsawllc.com/services/content-strategy/) - Explore Jigsaw’s content strategy services—smart, purposeful content marketing that connects, converts, and delivers lasting digital impact.
- [Brand Formulation](https://jigsawllc.com/services/brand-formulation/) - Discover Jigsaw’s approach to brand development, strategy, identity, and messaging—built to position your brand for clarity, resonance, and lasting impact.
- [Social Engagement](https://jigsawllc.com/services/social-engagement/) - Jigsaw’s Social Engagement services elevate brand presence with platform-specific strategies that build connection, community, and measurable impact.

## Solutions

- [SEO/AI Visibility Audit](https://jigsawllc.com/solution/seo-audit/) - Secure your place in the AI-driven search landscape with an Authority SEO Audit—designed to position your organization as the trusted source AI cites, protects your leadership status, and drives visibility where decisions begin.
- [Compass](https://jigsawllc.com/solution/compass/) - Chart your business’s path with Compass—a dynamic, AI-powered planning experience guided by expert strategists to reveal insights and drive smarter decisions.
- [Brand Camp](https://jigsawllc.com/solution/brand-camp/) - Uncover your brand’s potential with Jigsaw’s Brand Camp—an immersive, insight-rich experience designed to align teams and ignite market momentum.
- [30-Day Sprint](https://jigsawllc.com/solution/30-day-sprint/) - Our specialized process increases the speed to positive and meaningful impact, delivering significant marketing momentum in just one month.

## Work

- [Transforming pharma marketing into a lead engine](https://jigsawllc.com/work/transforming-pharma-marketing-into-a-lead-engine/) - EVERSANA operates at the center of a complex, fragmented pharmaceutical ecosystem, where delivering therapies—especially for rare diseases—demands clarity, coordination, and speed. Jigsaw worked alongside EVERSANA to build a brand and digital foundation capable of supporting that mission. Our collaborative efforts ranged from designing the brand identity to developing and managing the brand’s website and media
- [Building a social community for a community bank](https://jigsawllc.com/work/building-a-social-community-for-a-community-bank/) - WaterStone Bank wanted to grow awareness and engagement without the benefit of a large media budget, challenging Jigsaw to build momentum through a smarter, more consistent social strategy. By leveraging always-on content that reflected the bank’s local roots, human voice, and community-first values, we transformed the social channel into a living extension of the brand.
- [Creating a Sensation and Growing an Audience](https://jigsawllc.com/work/uncrated-unveiled/) - Jigsaw’s “Uncrated. Unveiled.” campaign for the Milwaukee Art Museum turned the grand opening into a citywide sensation by placing 20 mysterious crates throughout Milwaukee, sparking immediate curiosity and conversation. The campaign dominated local media, generating nearly 1.2 million TV impressions and $60,000 in earned media within hours, while digital and social ads far exceeded industry
- [Transforming a brand for national impact](https://jigsawllc.com/work/creating-a-brand-transforming-an-organization/) - Jigsaw partnered with the Aids Resource Center of Wisconsin (ARCW), now Vivent Health, to lead a bold rebranding initiative as the organization expanded nationally and evolved its mission to fight HIV and AIDS across the country. The comprehensive campaign included a new name, visual identity and unified messaging, supported by a robust digital and traditional
- [Creating a destination for healthcare](https://jigsawllc.com/work/destination-medicine/) - Jigsaw worked with Dignity Health to launch Destination Medicine, a comprehensive medical tourism initiative targeting Canadian visitors to Phoenix. Leveraging the insight that nearly 20,000 Canadians travel to Arizona annually for medical reasons, Jigsaw crafted strategic messaging, a targeted media plan and creative assets to position Phoenix as a destination for world-class healthcare. The campaign,
- [Turning transactions into emotional connections](https://jigsawllc.com/work/credit-unions-put-consumers-first/) - Jigsaw teamed up with Landmark Credit Union to break through in a crowded financial marketplace by shifting the focus from rates and fees to what truly matters: the emotional impact of financial decisions on consumer's lives. Using research-driven insights, Jigsaw crafted campaigns that centered on key life moments and the emotions that accompany them. This
- [A pledge that puts patients first](https://jigsawllc.com/work/creating-a-specialized-brand-driving-staggering-results/) - Many clients exist in crowded categories with services and processes that, from a consumer standpoint, are very difficult to distinguish from one another. Such was the case for Midwest Orthopedic Specialty Hospital (MOSH) in Southeastern Wisconsin’s crowded orthopedic health care market. Jigsaw counseled MOSH to launch its brand upon a pledge, signed by everyone associated
- [Building Empathy and Action for the Unknown](https://jigsawllc.com/work/building-empathy-and-action-for-the-unknown/) - FSHD (Fascioscapulohumeral muscular dystropy) is a rare disease, currently without a cure or an effective therapy. It is found throughout the world and can strike both the young and old, all races, and genders, yet unlike other neuromuscular conditions, FSHD is not well known. The FSHD Society, the leading organization spearheading research, advocacy, and support

## Categories

- [Jigsaw & Work](https://jigsawllc.com/category/inside_jigsaw/)
- [Branding & Marketing](https://jigsawllc.com/category/branding_marketing/)
- [Culture & Observations](https://jigsawllc.com/category/culture_observations/)
- [Media & Technology](https://jigsawllc.com/category/media_technology/)
- [Art & Design](https://jigsawllc.com/category/art_design/)
- [Featured](https://jigsawllc.com/category/featured/)
- [Marketing Wisdom](https://jigsawllc.com/category/marketing-wisdom/)
- [Living Brand Purpose](https://jigsawllc.com/category/living-brand-purpose/)
- [Digital Marketing Expertise](https://jigsawllc.com/category/digital-marketing-expertise/)
- [Insights](https://jigsawllc.com/category/insights/)
- [Digital Transformation](https://jigsawllc.com/category/digital-transformation/)
- [Healthcare](https://jigsawllc.com/category/healthcare/)
- [Six Degrees](https://jigsawllc.com/category/six-degrees/)
- [News](https://jigsawllc.com/category/news/)
- [Holiday](https://jigsawllc.com/category/holiday/)

## Tags

- [advertising](https://jigsawllc.com/tag/advertising/)
- [news](https://jigsawllc.com/tag/news/)
- [google](https://jigsawllc.com/tag/google/)
- [TED Talk](https://jigsawllc.com/tag/ted-talk/)
- [advertising campaign](https://jigsawllc.com/tag/advertising-campaign/)
- [billboard](https://jigsawllc.com/tag/billboard/)
- [healthcare](https://jigsawllc.com/tag/healthcare/)
- [insights](https://jigsawllc.com/tag/insights/)
- [strategy](https://jigsawllc.com/tag/strategy/)
- [TV commercial](https://jigsawllc.com/tag/tv-commercial/)
- [Jigsaw LLC](https://jigsawllc.com/tag/jigsaw-llc/)
- [data](https://jigsawllc.com/tag/data/)
- [web development](https://jigsawllc.com/tag/web-development/)
- [DearMKE](https://jigsawllc.com/tag/dearmke/)
- [Visit Milwaukee](https://jigsawllc.com/tag/visit-milwaukee/)
- [jigsaw milwaukee](https://jigsawllc.com/tag/jigsaw-milwaukee/)
- [colonoscopy](https://jigsawllc.com/tag/colonoscopy/)
- [wheaton franciscan health](https://jigsawllc.com/tag/wheaton-franciscan-health/)
- [award winning](https://jigsawllc.com/tag/award-winning/)
- [milwaukee design](https://jigsawllc.com/tag/milwaukee-design/)
- [webby award](https://jigsawllc.com/tag/webby-award/)
- [advertising to women](https://jigsawllc.com/tag/advertising-to-women/)
- [choose beautiful](https://jigsawllc.com/tag/choose-beautiful/)
- [dove beauty](https://jigsawllc.com/tag/dove-beauty/)
- [Dove beauty campaign](https://jigsawllc.com/tag/dove-beauty-campaign/)
- [hamburglar](https://jigsawllc.com/tag/hamburglar/)
- [hipster hamburglar](https://jigsawllc.com/tag/hipster-hamburglar/)
- [mcdonalds](https://jigsawllc.com/tag/mcdonalds/)
- [oghamburglar](https://jigsawllc.com/tag/oghamburglar/)
- [banner ads](https://jigsawllc.com/tag/banner-ads/)
- [Midwest Orthopedic Specialty Services](https://jigsawllc.com/tag/midwest-orthopedic-specialty-services/)
- [orthopedic care](https://jigsawllc.com/tag/orthopedic-care/)
- [print ad](https://jigsawllc.com/tag/print-ad/)
- [Data visualization](https://jigsawllc.com/tag/data-visualization/)
- [analytics](https://jigsawllc.com/tag/analytics/)
- [sass](https://jigsawllc.com/tag/sass/)
- [css](https://jigsawllc.com/tag/css/)
- [flexbox](https://jigsawllc.com/tag/flexbox/)
- [ChatGPT](https://jigsawllc.com/tag/chatgpt/)
- [AI](https://jigsawllc.com/tag/ai/)
- [WordPress](https://jigsawllc.com/tag/wordpress/)
- [Gravity Forms](https://jigsawllc.com/tag/gravity-forms/)

## Stats Types

- [view](https://jigsawllc.com/wpa-stats-type/view/)
- [Chrome](https://jigsawllc.com/wpa-stats-type/chrome/)
- [Macintosh](https://jigsawllc.com/wpa-stats-type/macintosh/)
- [event](https://jigsawllc.com/wpa-stats-type/event/)
- [Safari](https://jigsawllc.com/wpa-stats-type/safari/)
- [Windows](https://jigsawllc.com/wpa-stats-type/windows/)
- [Linux](https://jigsawllc.com/wpa-stats-type/linux/)
- [Android](https://jigsawllc.com/wpa-stats-type/android/)
- [iPhone](https://jigsawllc.com/wpa-stats-type/iphone/)
- [Firefox](https://jigsawllc.com/wpa-stats-type/firefox/)

## Service Types

- [Brand Strategy](https://jigsawllc.com/service-type/brand-strategy/) - From research and positioning to purpose and messaging platforms, we uncover what makes your brand meaningful—and make sure everyone inside and outside the building understands it.
- [Design and Content](https://jigsawllc.com/service-type/design-and-content/) - From concept to production, we deliver content that’s smart, strategic, and always brand-right—whether it’s social, digital, print, video, or something totally unexpected.
- [Campaign Development](https://jigsawllc.com/service-type/campaign-development/) - We develop integrated campaigns that connect strategy to execution and brand to audience—built to work across every channel, every phase of the journey.
- [Digital Strategy and Media](https://jigsawllc.com/service-type/digital-strategy-and-media/) - Our media plans connect to your business goals. Our digital strategy connects the dots across web, search, social, and CRM. And our creative makes it all click.

## Services Applied

- [Content Strategy](https://jigsawllc.com/service-applied/content-strategy/)
- [Data Cognition](https://jigsawllc.com/service-applied/data-cognition/)
- [Strategic Planning](https://jigsawllc.com/service-applied/strategic-planning/)
- [Tech Solutions](https://jigsawllc.com/service-applied/tech-solutions/)
- [Brand Formulation](https://jigsawllc.com/service-applied/brand-formulation/)
- [Creative Ideation](https://jigsawllc.com/service-applied/creative-ideation/)
- [Media Innovation](https://jigsawllc.com/service-applied/media-innovation/)
- [Social Engagement](https://jigsawllc.com/service-applied/social-engagement/)

## Work Types

- [Portfolio](https://jigsawllc.com/worktypes/portfolio/)
- [Case Studies](https://jigsawllc.com/worktypes/case-studies/)
- [Featured](https://jigsawllc.com/worktypes/featured/)