We look a little different. Here’s Why
Six Degrees – It’s Not About Reach — It’s About Connection
Posted on November 12th, 2025
Filed under: Six Degrees
This episode of Six Degrees of Jigsaw features Marquette University marketing professor Dave Hanneken as we dig into the state of modern marketing—what connects, what falls flat, and where it’s all headed.
From shifting content habits to Gen Z’s rising influence, we cover what matters most right now.
Video
The shift from traditional media
The loss of attention span
Do core marketing strategies still apply?
How to reach the Gen Z audience
User-generated content and authenticity
The younger generations and data collection
Buyers journey for a younger demographic
Challenges of marketing to Gen Alpha
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