Browsing “Branding & Marketing | Jigsaw”

Using Original Content to Elevate Brand Positioning

How subscribing to curated content for a website is fragmenting brands and leading to consumer confusion, ultimately minimizing brand perception.

Media Fragmentation and Shared Experiences

Dive into the effects of media fragmentation on shared experiences. Uncover strategies to overcome the digital sea of sameness and cultivate meaningful connections.

Truly Knowing Your Audience through Buyer Personas

In marketing, there’s one rule that trumps all others: know your audience. Many marketers fail to truly understand who they are targeting, resulting in campaigns that flop. How can you ensure your marketing hits the bullseye? The answer is developing detailed buyer personas. What is a Buyer Persona? A buyer persona is a fictional, generalized […]

1 + 1 = Greatness.
We just got bigger, stronger and better.

When two powerful marketing and communications agencies unite, sparks fly. C.O.nxt and Jigsaw have just finalized an agreement for Jigsaw to become part of the C.O.nxt family of enthusiastic employee-owners, and we couldn’t be more excited.

Six Second Brand – Insights for an evolving marketplace.

We didn’t intend to cause worry, but the luring was highly strategic.

What do you get when you focus on continuous improvement and refinement of your marketing strategy year after year? When your in-house marketing team, public relations experts, and advertising agency work in unison with countless hours of communication and planning on the books? When you put strategy first and let it lead all tactics? You […]

My Rant About Online Content.

Part 1 of a 3-Part Series I’m going to be frank. I don’t think people truly understand the power and role of content, even though it’s been a tired buzzword for years. Nobody seems to know what to do with it or who should be in charge. I’ve seen journalists, web designers, social media pros […]

eHealthcare Recognizes Jigsaw Client’s Winning Strategy

It’s always great seeing Jigsaw partners find success in their online marketing, which is why we were pleased to learn eHealthcare Strategy & Trends recently shared some well-deserved love for our client Wheaton Franciscan Healthcare. The article focused on web analytics and Wheaton’s Director of Digital Marketing, Jaimie Somlai, where she shared her experiences revamping […]

Who dunnit?

This past Wednesday (November 18th) Milwaukee awoke to a surprise—nearly 20 various-sized large wooden crates had appeared throughout the city at public locations. Clearly marked as the “Property of the Milwaukee Art Museum” and mysteriously stenciled with uncrated.org and a unique crate number, the crates were obviously meant to get people excited about the Museum’s […]

Get Back in the Game

Despite best laid plans, there’s often a time when baby boomers go boom. Quite literally. Whether it’s a torn ACL, hip or shoulder pain, or a bad back, this group of 45- to 70-year-olds refuses to limp off into the sunset. Rather than give up the sport or activity they love—like the generation before them—the […]

Happy Hamburg(la)r Day

So today is National Hamburger Day. I only just now learned this, otherwise I would have celebrated with a burger for lunch instead of a stupid salad. But now I need to find some other way to mark the occasion. Actually, it does get me thinking about the well-covered Hamburglar buzz from a few weeks […]