Three Trends Shaping the Future of CTV
Discover key trends driving the future of Connected TV, from ad-supported streaming’s rise to political ad growth and interactive innovations transforming the industry.
Filed under: Culture & Observations
Browsing “Culture & Observations | Jigsaw”
Turning Agency Trust into Your Competitive Advantage
Discover how a trust-based approach to agency-client relationships enhances creativity, productivity, and strategic alignment for extraordinary marketing results.
Filed under: Culture & Observations
Technical Analysis on TikTok and Data Privacy Concerns
Concerns over TikTok’s data privacy and national security risks. Experts argue regulation could mitigate dangers, others see the proposed U.S. ban as control.
Filed under: Culture & Observations, Media & Technology
Truly Knowing Your Audience through Buyer Personas
In marketing, there’s one rule that trumps all others: know your audience. Many marketers fail to truly understand who they are targeting, resulting in campaigns that flop. How can you ensure your marketing hits the bullseye? The answer is developing detailed buyer personas. What is a Buyer Persona? A buyer persona is a fictional, generalized […]
1 + 1 = Greatness.
We just got bigger, stronger and better.
When two powerful marketing and communications agencies unite, sparks fly. C.O.nxt and Jigsaw have just finalized an agreement for Jigsaw to become part of the C.O.nxt family of enthusiastic employee-owners, and we couldn’t be more excited.
The Death of the Third-Party Cookie—Part 1: How We Got Here & How Advertisers Will Survive
Remember when DVR first came out (or even VHS)? Advertisers went into a panic—many thought people would never watch ads again. But what happened? The market adjusted, advertisers focused their approach, and advertising still lives on. (In fact, plenty of people actually enjoy watching ads.) These days, the digital advertising world is about to go […]
Filed under: Culture & Observations, Media & Technology
Jigsaw, a 17-year-old startup
The “Threshold Concepts” theory in education is so named because a threshold represents the border between the safety and security of within and the unfamiliar and unknown that lies beyond. All meaningful journeys begin with leaving a familiar space and crossing over to the riskier territory across the threshold, and entering that “not so sure” space can be a catalyst for transformation.
Filed under: Culture & Observations
NFTs: Creativity & Innovation
Creativity is the powerhouse for innovation and transformation. We know that well as advertisers and brand builders. And in real estate it’s long been known, when the artists move into a neighborhood, it won’t be long for revitalization to take hold. There’s an invigorating buzz in the air and investment money follows with multi-million dollar […]
Filed under: Culture & Observations
So Now What?
Marketing Advice For Times Of Crisis
It’s 10AM on March 30th—do you know where your customers are right now? They’re at home, of course. And you are too, most likely. It’s rare when a single cause—in this case, a global pandemic—can have such an all-encompassing impact on the daily lives of people regardless of where they live, what they do for […]
Filed under: Culture & Observations, Marketing Wisdom
Taking Stock, Donating Socks
West Wisconsin Avenue has come a long way since we planted our flag here nearly 15 years ago. And recently, the Milwaukee Business Journal dubbed it “the place to be.” We couldn’t be more thrilled to witness and be a part of that progress. Even though we are in the heart of the resurgence, we […]
Filed under: Culture & Observations
The Passive-aggressive Period
A while back I chanced upon a Thrillist article titled “Why You Should Never End a Text Message with a Period.” In it, the author discussed a Binghamton University study which determined that the use — or omission — of a period in a brief text message can actually alter the recipient’s interpretation. Consider: Are you mad […]
Filed under: Culture & Observations