Browsing “Media & Technology | Jigsaw”

Digital Advertising as Google Phases Out Cookies

Navigate the post-cookie era in digital advertising! Explore the shift, challenges, and strategies for success in 2024. Jigsaw is here to guide you

QR Codes: A Lesson for NFTs

Explore the rise, fall, and potential resurgence of NFTs by reflecting on parallels with QR codes, envisioning a future where NFTs find practical applications.

The Need for Accessible Websites

Learn why website accessibility matters, how many people are impacted by disabilities, legal requirements to meet accessibility standards, overview of WCAG 2.1 guidelines for levels A, AA and AAA conformance along with tips to make accessible, usable websites that don’t exclude people with disabilities.

The Death of the Third-Party Cookie—Part 1: How We Got Here & How Advertisers Will Survive

Remember when DVR first came out (or even VHS)? Advertisers went into a panic—many thought people would never watch ads again. But what happened? The market adjusted, advertisers focused their approach, and advertising still lives on. (In fact, plenty of people actually enjoy watching ads.) These days, the digital advertising world is about to go […]

How the Pandemic Has Amplified Growth in Digital Media

Online content consumption is surging and it’s not slowing down anytime soon. The pandemic has only amplified trends we have been seeing over the past five years. Analysts and industry hawks are in overdrive as they interpret how Covid-19 has changed our media habits—possibly permanently. Let’s walk through some of the most significant findings and […]

The Unexpected Truth About Creepy Digital Marketing

I attended a panel discussion about tourism branding yesterday. The audience was mixed: media, local business leaders, politicians, and yes, marketers. Attribution software was heralded as an effective method to determine if online advertising influences destination decisions and arrivals. The woman sitting next to me, unaware of my profession, whispered to me, “That’s so scary. […]

My Rant About Content Management Systems

Part 3 of a 3-Part Series Hello, fellow marketers. Welcome to the third installment of my rant series. I promise, after this, I’ll stop whining and keep it positive. But I just gotta get this out of my system, first: Content Management Systems – can’t live with them. Can’t live without them. I remember the […]

Why Data is Sexier with Context (sfw)

In 2013, PornHub—the behemoth pornographic video-sharing website—embarked on an ambitious effort to crunch hardcore data (pun intended). Believe it or not, the result has been an elegant content strategy that has pushed the business in unexpected ways. It didn’t take long for the digital marketing community to notice: Contently named PornHub as the new king […]

Is CSS Flexbox ready for prime time yet?

TLDR: Yes. So, as a front-end developer, I sometimes have to ask myself: “Wow, this is a really cool new technology. Can I use this in my workflow in a production website at work, or does it sound better in theory than in practice?” I find myself always evaluating new CSS specifications to see if […]

My Rant About Content. And SEO.

Part 2 of a 3-Part Series In my last rant, we focused on the role of content strategy. An essential component of which is organic search engine optimization (SEO). Even the most brilliant, compelling content in the world won’t fully deliver without making sure the search engines can identify and assign your content as a […]

Use Sass to Extend Your Brand Color Palette

So the Art Director you’re working with hands you a brand guide with a color palette consisting of 4 colors. They look great, but what if you need additional colors for darker strokes around buttons, gradients, and maybe some alpha transparency? You don’t want to introduce foreign colors to the palette for fear of straying […]