We look a little different. Here’s Why
Six Degrees Jigsaw is wired for curiosity.
It’s what drives our strategy, fuels our creativity, and helps us uncover the truths that move brands forward.
And one thing we’ve learned in more than two decades of building brands: insight is all around us.
Sometimes it comes from a researcher deep in the data. Sometimes it shows up in a one-on-one with a marketing professor. Sometimes it sparks while talking shop with an industry peer over coffee. And more often than not, those conversations lead to something meaningful and shareworthy.
That’s the spark behind our new content series: Six Degrees of Jigsaw.
Six Degrees - It’s Not About Reach — It’s About Connection
This episode of Six Degrees of Jigsaw features Marquette University marketing professor Dave Hanneken as we dig into the state of modern marketing—what connects, what falls flat, and where it’s all headed.
From shifting content habits to Gen Z’s rising influence, we cover what matters most right now.
The shift from traditional media
The loss of attention span
Do core marketing strategies still apply?
How to reach the Gen Z audience
User-generated content and authenticity
The younger generations and data collection
Buyers journey for a younger demographic
Challenges of marketing to Gen Alpha
Previous full episodes.
Six Degrees of Jigsaw - Episode 01 - Creating Content that Counts
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