Transforming a brand for national impact

Jigsaw partnered with the Aids Resource Center of Wisconsin (ARCW), now Vivent Health, to lead a bold rebranding initiative as the organization expanded nationally and evolved its mission to fight HIV and AIDS across the country. The comprehensive campaign included a new name, visual identity and unified messaging, supported by a robust digital and traditional media rollout spanning Wisconsin, Colorado and Missouri. Achieving a 12x frequency rate among key audiences, the campaign drove patient and donor conversions, earned a number of health care industry awards and allowed laid the foundation for additional Vivent Health expansion into geographies including Texas and Illinois.