A pledge that puts patients first

Many clients exist in crowded categories with services and processes that, from a consumer standpoint, are very difficult to distinguish from one another. Such was the case for Midwest Orthopedic Specialty Hospital (MOSH) in Southeastern Wisconsin’s crowded orthopedic health care market. Jigsaw counseled MOSH to launch its brand upon a pledge, signed by everyone associated with the brand, to put patients first, every day, without exception. That pledge became the foundation of years of communication in a multi-channel marketing campaign that made MOSH first in their dynamic and challenging orthopedic market with a best-in-class marketing ROI.