Turning transactions into emotional connections

Jigsaw teamed up with Landmark Credit Union to break through in a crowded financial marketplace by shifting the focus from rates and fees to what truly matters: the emotional impact of financial decisions on consumer’s lives. Using research-driven insights, Jigsaw crafted campaigns that centered on key life moments and the emotions that accompany them. This helped Landmark make deeper connections with its audience, resulting in a 7% increase in brand awareness through which Landmark was able to take a leap into second place in market ranking, behind only Chase. Additionally, Landmark had the top spot for advertising recall among financial institutions.