We didn’t intend to cause worry, but the luring was highly strategic.

What do you get when you focus on continuous improvement and refinement of your marketing strategy year after year? When your in-house marketing team, public relations experts, and advertising agency work in unison with countless hours of communication and planning on the books? When you put strategy first and let it lead all tactics?

You get a worried Goliath and a giddy David. I’m pretty proud of the people I work for and with. Welcome to Milwaukee, Chicagoans. I hope you enjoy your stay. You know we didn’t beg you to have a blast here, but we’re glad you are doing exactly that.

Read the full Chicago Magazine story here.