Top 10 Myths / Facts of Marketing / Web / Tech
- If you build it they will come – In 2024 there are 1.13 billion websites globally [source].
There are 2.87M apps in Google Play and 2.29M in Apple Store. 1,251 apps are released on a daily basis. Simply creating a website or app is not enough – strategic marketing and promotion are essential. - Marketing does work – Temu For the win in 2024 [source] – In Q1 of 2024 we all saw the ads in our social feeds for Temu. In reviewing the data, apparently, it was a global push. Temu was the number 1 downloaded app in most of these lists. While retention and long-term user engagement are crucial, a well-executed marketing campaign can be a powerful driver of initial growth.
- Google penalty for duplicate content – FALSE just like pop-rocks and coke.
I am sure a lot of us who create content have heard or have “read” about the penalty. There isn’t a penalty according to a 2008 article from Google [source]. What! Yep, 2008. 16 years of lies!!! - Everything on the internet is true – Go figure. Critical thinking is a learned skill and we are losing this skill set. We assume that the powers that be will always have our best interest in mind. So, in turn, we want them to be the truth police. We have our own preferences for believing things that match what we want. Critical thinking on the other hand demands that we let go of our biases and look only at the facts.
Not everyone visits your site the same way – Accessibility is important and should be a requirement on your website roadmap [source]. For example, color blindness affects 1 in 12 men and 1 in 200 women. 4.5% of the works populate has some level of colorblindness. About 20% of the population relies on assistive technology [source] yet over 80% of home pages have low contrast text. Take a look at the 2024 Accessibility Report.- Time on page metric – You are lucky they spent a minute on your page. The average adult attention span is 8.25 seconds [source]. When we talk about our 6-second brand, you really need to get to your audience quickly and on target. Create your content to match that same thought process, to the point and allow users to request more information if desired.
- Google/Apple knows what I had for breakfast – Truth – well within reason. By default Google Assistant and Siri are listening all the time but only for keywords like “Ok, Google” or “Siri”. With the always-on monitoring of your microphone, yes, they are listening 24/7 [source]. If you have asked Siri or Google how to make Avocado toast, then yes, Google/Apple would know what you had for breakfast.
- Born on the internet – Stories and “facts” that are not true.
- The Slender Man
- Jeff the Killer
- The Russian sleep experiment
- Swallow Spiders in your sleep
- Mandela Effect – Large groups of people collectively “misremembering” certain facts or historical events is a well-documented cognitive phenomenon, not proof of alternate realities or parallel universes. These are fun.
- 54 examples of questioning your memory
- Scroll much? Yes, 2 hours 24 minutes every day [source] is spent scrolling some application. Let’s convert that time to a distance – 78 miles per year according to LondonDaily.News.
