In a follow-up to our previously released and popular Dirty Dozen of Digital Marketing, Jigsaw has compiled a Marketing Clean Fifteen—a list of 15 Digital Marketing Best Practices designed to optimize the digital marketing efforts for your brand.
1. Invest in Video Marketing
Create engaging video content for platforms like YouTube, social media, and websites to increase brand awareness and conversions. Data consistently shows that video content performs well and is worth the additional effort.
2. Focus on Micro Moments
Deliver relevant, timely content and experiences during customers’ moments of need, such as when they are researching or looking for local businesses. 82% of smartphone users consult their phones on purchases they’re about to make in-store.
3. Leverage Social Commerce
Utilize social media e-commerce features, like shoppable posts and in-app checkout, to drive sales directly from social channels. Make the shopping experience seamless and integrated.
4. Implement Omnichannel Marketing
Provide a seamless, consistent brand experience across all online and offline channels. Ensure that your messaging, design, and user experience are cohesive throughout the customer journey. Companies with strong omnichannel strategies retain 89% of their customers.
5. Prioritize Privacy Marketing
Build trust by being transparent about data practices, respecting privacy preferences, and using consent-based targeting. 79% of US internet users are concerned about how companies use their data.
6. Develop a Strong Content Strategy
Create valuable, relevant content that attracts and engages your target audience. Align your content with their interests and needs, and use a variety of formats such as blogs, videos, and infographics. Content marketing generates more leads than outbound marketing and costs less.
7. Utilize Search Engine Optimization (SEO)
Optimize your website and content for improved visibility and organic traffic from search engines. Focus on keyword research, on-page SEO, and technical SEO to enhance your search rankings. Remember, 75% of users never scroll past the first page of search results.
8. Invest in Paid Advertising
Use targeted paid advertising campaigns on platforms like Google Ads and social media to reach specific audiences. Use data and analytics to optimize your ad spend and maximize ROI. Paid search ads can increase brand awareness by 80%.
9. Build Email Marketing Campaigns
Segment your email lists and create personalized, targeted email campaigns with clear calls-to-action. Use automation to send timely and relevant messages to your audience. You should also sanitize your email list on a regular basis. Do not underestimate the ROI potential of well-managed email marketing.
10. Analyze and Optimize Continuously
Track and analyze the performance of your campaigns using tools like Google Analytics. Use this data to make informed decisions and continuously optimize your marketing strategies. Increases in sales and organizational profitability are the reward.
11. Conduct Competitor Research
Study your competitors’ strategies to identify opportunities and areas where you can differentiate your approach. Analyze their strengths and weaknesses to inform your own strategy and create new marketing opportunities for your brand.
12. Perform Content Gap Analysis
Analyze the performance of your content to identify gaps and opportunities. Create more effective and engaging content that fills these gaps and meets your audience’s needs for an increase in your site traffic.
13. Leverage Multiple Channels
Incorporate a mix of paid, owned, and earned media channels to reach your audience across different touchpoints. Diversify your strategy to maximize your reach and impact. Companies using multiple channels for marketing see a 24% increase in conversion rates.
14. Prioritize Mobile Optimization
Ensure your website, content, and marketing campaigns are optimized for mobile devices and responsive design. With most internet users accessing content via mobile, this is crucial for success. 57% of users say they won’t recommend a business with a poorly designed mobile experience. Additionally, make sure your website meets accessibility standards.
15. Embrace Influencer Marketing
Partner with relevant influencers to reach broader audiences and leverage their credibility and engagement. Choose influencers whose values align with your brand for authentic collaborations. 49% of consumers depend on influencer recommendations.
Do a Brand Marketing Audit
Again, the first step is to take a look at your brand’s marketing ecosystem. How many of these best practices are being used to support your brand? Ideally, the answer is 15. If it’s not, then you are missing out on the highest levels of performance.
Are You Ready to Get Clean?
By steering clear of the Dirty Dozen and embracing the Clean Fifteen, you are optimizing your brand for success in the marketplace. Jigsaw is experienced in helping brands detoxify from the Dirty Dozen. We employ the Clean Fifteen on the brands we represent with exceptional results. If you would like some help on either front, we invite you to reach out to us to get a productive conversation started.
