In 2022, we didn’t have an AI policy governing how we were using AI and GPTs for our clients. And that’s because, in 2022, we were barely using them. The world has changed considerably since then. Visit the website theresanaiforthat.com, and you’ll find more than 12,000 different AI tools at your fingertips. This seismic shift in society and business and our utilization of AI tools on behalf of clients means we have had to think long and hard about what AI we’re using, how, and why.
Why It’s Important to Have a Well Thought Out AI Policy
A comprehensive AI policy helps agencies navigate the ethical challenges and potential risks associated with AI use in marketing. This includes addressing issues like privacy, misinformation, and fairness. An AI policy promotes transparency in how AI systems are developed, deployed, and monitored within the organization. This fosters accountability and ensures that there is clear responsibility for AI-driven decisions and outcomes. A robust AI policy offers essential guidance for employees interacting with AI tools, from decision-making to task automation. A proper AI policy helps balance AI use for efficiency while maintaining customer privacy and preferences. An AI policy serves as a framework for exploring cutting-edge AI technologies in a controlled and secure manner.
What’s Found in Our AI Policy
Our policy begins by outlining our objectives related to our corporate goals and how AI use fits within those goals. Our corporate values are also integral to the AI policy and are found throughout it. In the policy, we address which AI-related activities and technologies are covered. We provide explanations of AI-related terms as needed to ensure common understanding across the organization. We speak to our viewpoint on ethical considerations, legal compliance, transparency, and accountability. We establish principles for upholding ethical standards in AI development and deployment, including fairness, accountability, and transparency. We address data protection and privacy concerns. We include procedures for identifying, assessing, and mitigating risks associated with AI systems. We emphasize the importance of human oversight in AI decision-making. We outline plans for employee training on AI technologies and ethical considerations. We establish a commitment to regularly reviewing and updating the AI policy to keep pace with technological advancements and changing regulations. We address transparency. And we leave room for client policy and preferences to impact our use. In short, if clients don’t want us to use AI to solve problems related to their business, we won’t use the tools. Simple.
We spent months working on our AI policy and we are very pleased with the results. We were able to strike a balance between being broad and being specific. This allowed the spirit to be clear without drilling down into tedious minutiae. And what’s best is the values that make our agency unique serve as the foundation. So, we are who we are, doing the work that we do. And that doesn’t change, no matter what tool is being used. That’s a policy we can be proud of.
