In contemporary advertising and marketing, the path to searching for and partnering with a new agency is filled with time-consuming hurdles. Traditional methods of agency search, selection, onboarding, and marketing plan development stretch over months, bogging down brands in a quagmire of lost revenue and missed opportunities. Enter the Jigsaw 30-Day Sprint: a revolutionary offering designed to propel brands forward with unmatched speed and alignment. Let’s explore how this innovative approach to onboarding redefines the agency-client relationship, delivering significant marketing momentum in just one month.
The Need for Speed in Modern Marketing
In an era where digital trends evolve at lightning speed, the conventional timelines for agency search, selection, and onboarding are becoming increasingly untenable. Brands are caught in a difficult position; while seeking to make mindful, data-driven, meticulously planned decisions, the marketplace waits for no one. The lengthy deliberations of agency search and selection with the extended onboarding processes mean missed marketing opportunities, lost audience engagement, and foregone profits. This status quo is not just inefficient—it’s a recipe for stagnation.
Introducing the Jigsaw 30-Day Sprint
Jigsaw’s 30-Day Sprint shatters these outdated models. Structured around a deliberate four-phase process, it is meticulously designed to cut through delays and set the stage for rapid yet comprehensive agency-client collaboration.
Phase 1: Team Assembly and Introductions
The journey begins with immediacy. In the first phase, we swiftly assemble our team and introduce them to yours. This isn’t just about putting names to faces. It’s about establishing a foundation of open communication, trust, and understanding from day one. Learning and discovery take place. Clear expectations are set, goals are aligned, and the groundwork for seamless collaboration is laid.
Phase 2: Brand Camp
At the heart of our process is Brand Camp, an intensive one-day workshop in the second phase. Here, both teams dive deep into a series of immersive marketing exercises and collaborative activities designed to uncover the foundations of your brand strategy, vision, messaging, and more. Brand Camp is a marketing forge, the fun kind, where the essence of your brand is honed and readied for the marketplace.
Phase 3: Omnichannel Campaign Development
With a solid foundation built, the third phase sees the transition from alignment to action. Our social media, digital and web, media, strategy, creative and PR teams get to work on Brand Camp outcomes. Each team drills down into its area of expertise, generating ideas and insights to move your brand forward. We develop marketing personas for your brand, map your customer journey, develop a content calendar, and visualize your unique omnichannel campaign. And we work with you to select KPIs for marketing initiatives.
Phase 4: Your Comprehensive Integrated Marketing Plan
The final phase is when our teams come together again for the unveiling of the comprehensive integrated marketing plan. Everything you need to drive your brand’s future success is right there. Inspiration, insights, messaging, markets, media recommendations, and more. And best of all, because your team has been involved from the outset, there are no negative surprises. The most frequent reactions are head-nodding and comments like “This is exactly what we were looking for.” This phase demonstrates the agility and effectiveness of the Jigsaw 30-Day Sprint, proving that quality and impact need not be sacrificed in the interest of speed.
The Unmatched Benefits
The Jigsaw 30-Day Sprint isn’t just a process; it’s a paradigm shift. It offers brands a way to leapfrog over the traditional delays associated with agency search and collaboration with a new partner. The benefits of the 30-Day Sprint are clear: faster speed to market, cost-effective use of resources, and a partnership that’s built on a foundation of mutual understanding and strategic alignment from day one.
A New Dawn for Digital Marketing
The Jigsaw 30-Day Sprint is an offering that challenges the status quo. In an era of marketing that demands both speed and substance, it allows brands to navigate the fast-paced waters of digital marketing with agility and confidence. Move beyond the absurdity of the wasted months and lost opportunities associated with traditional agency search, selection, and onboarding. The future is here, and it’s swift, strategic, and supremely effective.
Reach out today to discover how we can transform your brand’s journey from concept to campaign in just 30 days. The next chapter in your marketing story is waiting to be written, and it’s more exciting than ever.
