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Where health meets human connection.
The right partner for health systems that want their service lines to lead
We know that inside every health system, service lines compete — for patients, for referrals, for market position, and for internal resources.
For almost 20 yrs, Jigsaw has helped health systems build authority for their high-stakes service lines — educating patients, engaging referring physicians, attracting fellowship-trained specialists, and establishing positions in competitive markets that hold.
Health system orthopedic marketing that builds trust, simplifies complex treatments, and drives patient volume
Whether you’re launching a new joint replacement program, growing sports medicine referral networks, or differentiating your orthopedic service line in a crowded market — our work begins with one question: what do your patients, referring physicians, and internal stakeholders need to understand, clearly and confidently?
Our orthopedic service line strategies are built to help them get there.
Featured Case Stories
A pledge that puts patients first
Creating a destination for healthcare
Dignity Health
Patient Demand · Year over Year
Appointment Requests Keep Climbing
Average monthly appointment requests that we see with our engagements.
What you can expect.
Audience-Smart Messaging
From patients to payers to physicians to your own leadership, we tailor your service line message to speak with clarity and authority across every audience.
Service Line Positioning that Holds
We identify what makes your orthopedic program distinct within your system and your market, then express it in a way that builds preference, loyalty, and referral volume.
Omnichannel Campaigns that Drive Results
Our integrated media and content strategies ensure your service line shows up where patients and referring providers are, with the message they need to act.
Deep Experience in Regulated, High-Stakes Markets
From HIPAA compliance to health literacy to physician relations — we know the rules of healthcare marketing, and how to work within them without sacrificing impact.
Content strategy
Campaign Development
Big ideas, clear goals, fast action.
We develop integrated campaigns that connect strategy to execution and brand to audience—built to work across every channel, every phase of the journey.
Digital Strategy and Media
We don’t just run ads. We build systems that perform.
Our media plans connect to your business goals. Our digital strategy connects the dots across web, search, social, and CRM. And our creative makes it all click.
Let’s talk about your next chapter
Jigsaw partners with health systems to develop service line strategies that perform — from brand positioning to integrated campaigns. Whether you're ready to launch or just starting to assess your market position, let's talk.
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