Browsing “Amanda Janssen-Egan | Jigsaw”

The Death of the Third-Party Cookie—Part 1: How We Got Here & How Advertisers Will Survive

Remember when DVR first came out (or even VHS)? Advertisers went into a panic—many thought people would never watch ads again. But what happened? The market adjusted, advertisers focused their approach, and advertising still lives on. (In fact, plenty of people actually enjoy watching ads.) These days, the digital advertising world is about to go […]

How the Pandemic Has Amplified Growth in Digital Media

Online content consumption is surging and it’s not slowing down anytime soon. The pandemic has only amplified trends we have been seeing over the past five years. Analysts and industry hawks are in overdrive as they interpret how Covid-19 has changed our media habits—possibly permanently. Let’s walk through some of the most significant findings and […]