Browsing “Amanda Janssen-Egan | Jigsaw”

5 Marketing Resolutions for ’25

Discover 5 essential brand resolutions for 2025: leveraging AI strategically, building authentic connections, creating meaningful partnerships, investing in brand awareness, and diversifying search strategies to stay competitive in the evolving marketplace

Key Media Advertising Trends for 2025

Learn what is trending in media and advertising as we approach the new year

Three Trends Shaping the Future of Search

Learn how AI, retail giants and alternative search behavior is changing search as we know it

The Cookie Lives On, What Google’s Latest Announcement Means for Digital Advertisers

It has now been four years since Google announced the deprecation of third-party cookies from their widely used Chrome internet browser. After multiple delays the latest news has marketers relieved, but also a little skeptical. In a recent blog post Google announced that given the amount of work it would take to deprecate third-party cookies […]

Three Trends Shaping the Future of CTV

Discover key trends driving the future of Connected TV, from ad-supported streaming’s rise to political ad growth and interactive innovations transforming the industry.

Cookie Deprecation Delayed Again, Advertisers Have More Time To Fine Tune Cookiesless Strategies

Navigate the post-cookie era in digital advertising! Explore the shift, challenges, and strategies for success in 2024. Jigsaw is here to guide you.

Maintaining Market Presence is Vital: How Social Media Marketing Can Drive Practice Growth

Learn how a consistent presence on social media can help grow orthopedic practices

Why Leveraging Influencers is the Right Prescription for Healthcare Marketing

Explore how influencer marketing boosts healthcare brands by enhancing credibility, educating audiences, and promoting healthy outcomes.

Digital Advertising as Google Phases Out Cookies

Navigate the post-cookie era in digital advertising! Explore the shift, challenges, and strategies for success in 2024. Jigsaw is here to guide you

The Death of the Third-Party Cookie—Part 1: How We Got Here & How Advertisers Will Survive

Remember when DVR first came out (or even VHS)? Advertisers went into a panic—many thought people would never watch ads again. But what happened? The market adjusted, advertisers focused their approach, and advertising still lives on. (In fact, plenty of people actually enjoy watching ads.) These days, the digital advertising world is about to go […]

How the Pandemic Has Amplified Growth in Digital Media

Online content consumption is surging and it’s not slowing down anytime soon. The pandemic has only amplified trends we have been seeing over the past five years. Analysts and industry hawks are in overdrive as they interpret how Covid-19 has changed our media habits—possibly permanently. Let’s walk through some of the most significant findings and […]