In marketing, there’s one rule that trumps all others: know your audience. Many marketers fail to truly understand who they are targeting, resulting in campaigns that flop. How can you ensure your marketing hits the bullseye? The answer is developing detailed buyer personas. What is a Buyer Persona? A buyer persona is a fictional, generalized […]
Browsing “Culture & Observations | Jigsaw”
When two powerful marketing and communications agencies unite, sparks fly. C.O.nxt and Jigsaw have just finalized an agreement for Jigsaw to become part of the C.O.nxt family of enthusiastic employee-owners, and we couldn’t be more excited.
Remember when DVR first came out (or even VHS)? Advertisers went into a panic—many thought people would never watch ads again. But what happened? The market adjusted, advertisers focused their approach, and advertising still lives on. (In fact, plenty of people actually enjoy watching ads.) These days, the digital advertising world is about to go […]
The “Threshold Concepts” theory in education is so named because a threshold represents the border between the safety and security of within and the unfamiliar and unknown that lies beyond. All meaningful journeys begin with leaving a familiar space and crossing over to the riskier territory across the threshold, and entering that “not so sure” space can be a catalyst for transformation.
Creativity is the powerhouse for innovation and transformation. We know that well as advertisers and brand builders. And in real estate it’s long been known, when the artists move into a neighborhood, it won’t be long for revitalization to take hold. There’s an invigorating buzz in the air and investment money follows with multi-million dollar […]
It’s 10AM on March 30th—do you know where your customers are right now? They’re at home, of course. And you are too, most likely. It’s rare when a single cause—in this case, a global pandemic—can have such an all-encompassing impact on the daily lives of people regardless of where they live, what they do for […]
West Wisconsin Avenue has come a long way since we planted our flag here nearly 15 years ago. And recently, the Milwaukee Business Journal dubbed it “the place to be.” We couldn’t be more thrilled to witness and be a part of that progress. Even though we are in the heart of the resurgence, we […]
A while back I chanced upon a Thrillist article titled “Why You Should Never End a Text Message with a Period.” In it, the author discussed a Binghamton University study which determined that the use — or omission — of a period in a brief text message can actually alter the recipient’s interpretation. Consider: Are you mad […]
“How did it get so late so soon? It’s night before its afternoon. December is here before its June. My goodness how the time has flewn. How did it get so late so soon?”– Dr. Seuss Time is precious. And so are children. Even when they both get messy. This holiday season, the Jigsaw team […]
So you may have heard that Pepsi is launching a special limited edition “Pepsi Perfect,” the very Pepsi product that Marty McFly ordered during his visit to 2015 from 1985. It was merely a fictional product, but has now been brought to life for a mere $20+ bottle. It’s a fun concept, and while Pepsi […]
How ironic that a commercial from the 1950’s would be so relevant to the latest Volkswagen scandal. Ironic that the commercial was made before emission controls. Ironic that the Volkswagen inspectors have their backs to the camera. Ironic that they say they inspect, “…even the things you can’t see…” Ironic in just how ironic this […]