Browsing “Digital Marketing Expertise | Jigsaw”

The Myth of the Fold: Why It’s Time to Stop Worrying About Above-the-Fold Content

Discover why ‘the fold’ is an outdated digital marketing concept. With users scrolling 300 feet of content daily and accessing sites on countless devices, learn why content connection and purposeful flow matter more than arbitrary positioning. Explore new best practices for engaging modern users.

Harnessing the Power of Podcast Advertising

Marketers are increasingly turning to podcast advertising as a game-changing strategy to boost brand awareness and engagement among dedicated and focused audiences. According to Edison Research’s annual Infinite Dial survey, over 100 million Americans now listen to at least one podcast a week—more listeners than ever before. In fact, time spent listening to podcasts has […]

How to Strategically Ride the Micro-Moment Wave

Learn how to capture consumer attention by leveraging micro-moments. Discover Jigsaw strategies to boost engagement, conversions and brand visibility.

Key Media Advertising Trends for 2025

Learn what is trending in media and advertising as we approach the new year

Cookie Deprecation Delayed Again, Advertisers Have More Time To Fine Tune Cookiesless Strategies

Navigate the post-cookie era in digital advertising! Explore the shift, challenges, and strategies for success in 2024. Jigsaw is here to guide you.

Maintaining Market Presence is Vital: How Social Media Marketing Can Drive Practice Growth

Learn how a consistent presence on social media can help grow orthopedic practices

The Dirty Dozen of Marketing: 12 Digital Marketing Mistakes to Avoid

Identify and eliminate ineffective digital marketing tactics with Jigsaw’s ‘Dirty Dozen of Marketing’—a guide to avoiding digital mistakes that harm your brand.

Why Leveraging Influencers is the Right Prescription for Healthcare Marketing

Explore how influencer marketing boosts healthcare brands by enhancing credibility, educating audiences, and promoting healthy outcomes.

Navigating the Vital Role of Mapping Customer Journeys in High-Consideration Purchases

Unlock the potential of high-consideration customer journeys with Jigsaw’s strategic insights for impactful conversions and loyalty.

How have we energized our clients’ email marketing campaigns? By starting our own.

Is your email marketing working? There is an adage coined in the madmen era of advertising by luminary Howard Luck Gossage that states: “People don’t read ads. They read what interests them. Sometimes it’s an ad.” At a time when the public is bombarded with 3000-5000 messages daily, that statement is truer today than ever. […]

Artificial Intelligence, Real Experience and Optimized Performance

Learn how to write optimized copy for the web to appeal to your client.