How subscribing to curated content for a website is fragmenting brands and leading to consumer confusion, ultimately minimizing brand perception.
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When two powerful marketing and communications agencies unite, sparks fly. C.O.nxt and Jigsaw have just finalized an agreement for Jigsaw to become part of the C.O.nxt family of enthusiastic employee-owners, and we couldn’t be more excited.
Creativity is the powerhouse for innovation and transformation. We know that well as advertisers and brand builders. And in real estate it’s long been known, when the artists move into a neighborhood, it won’t be long for revitalization to take hold. There’s an invigorating buzz in the air and investment money follows with multi-million dollar […]
Using Google search partners is effective at expanding the reach of your search or shopping campaign if you don’t mind less control and visibility compared to Google’s search network. But what are Google Search Partners and why should you care about them? Google search partners are websites that have partnered with Google to show ads. […]
We are proud to announce that three of our healthcare clients were awarded Gold in the Healthcare Marketing Report’s 37th Annual Advertising Awards. Midwest Orthopedic Specialty Hospital (MOSH) won in the Digital Marketing Program category; Orthopedic Hospital of Wisconsin (OHOW) was recognized for its website and Vivent Health received Gold for its integrated marketing campaign, […]
I attended a panel discussion about tourism branding yesterday. The audience was mixed: media, local business leaders, politicians, and yes, marketers. Attribution software was heralded as an effective method to determine if online advertising influences destination decisions and arrivals. The woman sitting next to me, unaware of my profession, whispered to me, “That’s so scary. […]
West Wisconsin Avenue has come a long way since we planted our flag here nearly 15 years ago. And recently, the Milwaukee Business Journal dubbed it “the place to be.” We couldn’t be more thrilled to witness and be a part of that progress. Even though we are in the heart of the resurgence, we […]
Just over two years ago, our client VISIT Milwaukee asked Jigsaw for some help on a top-secret project spearheaded by Steve Marcus, the Chairman of the Marcus Corporation. We, of course, said yes even though we knew very little about what we were getting into. Mr. Marcus had a vision. He was going to lead […]
What do you get when you focus on continuous improvement and refinement of your marketing strategy year after year? When your in-house marketing team, public relations experts, and advertising agency work in unison with countless hours of communication and planning on the books? When you put strategy first and let it lead all tactics? You […]
Part 3 of a 3-Part Series Hello, fellow marketers. Welcome to the third installment of my rant series. I promise, after this, I’ll stop whining and keep it positive. But I just gotta get this out of my system, first: Content Management Systems – can’t live with them. Can’t live without them. I remember the […]
A while back I chanced upon a Thrillist article titled “Why You Should Never End a Text Message with a Period.” In it, the author discussed a Binghamton University study which determined that the use — or omission — of a period in a brief text message can actually alter the recipient’s interpretation. Consider: Are you mad […]